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A TASTE OF WHAT'S TO COME
British Food Fortnight
22nd September – 7th October 2007
"The fast-growing umbrella organisation for all aspects of food is British Food Fortnight."
· WHAT'S NEW THIS YEAR?
To complement the initiative, all schools are being invited to bring chefs into the classroom to teach children how to prepare simple meals using the best of Britain's in-season produce and to enter the British Food Fortnight ‘Cook for Life' Challenge, sponsored by Kenwood, to find the school that incorporates cookery in the national curriculum in the most imaginative and innovative way.
For the first time, all the major supermarkets and all medium-sized retailers are being invited to run British food promotions during the event. The gauntlet is again being laid down by Budgens and the independent sector with a mass of in-store promotions already planned. However, with three of the major supermarkets participating last year and with the attraction of 30% plus sales increases that the event generates, expect to see more shop shelves than ever bursting with British produce this autumn.
Restaurants, pubs, tourism attractions, hospitals and staff canteens will again be putting the best of British on their menus. Four major pub groups, all the chef associations and four of the largest food service groups, led by ARAMARK, are all taking part so there will be an abundance of British food on menus.
· WHO IS BEHIND IT?
· WHY IS THE EVENT SO POPULAR?
· WHAT RESOURCES ARE AVAILABLE TO HELP PEOPLE TAKE PART?
For the public: details of activities around the country, recipes and advice on eating British on www.britishfoodfortnight.co.uk
For schools: All the event's school resources have been updated for 2007. Download from the event's website new editions of:
‘Putting the Ooo back into food: A Resource Pack for Schools': ideas for food-related activities for all curriculum subjects.1
‘Putting the Ooo back into food: A Guide to including Cookery within the National Curriculum': cookery lessons and activities for early years, primary and secondary children.1
NEW: Examples of how schools participated last year and details of how to take part in the British Food Fortnight ‘Cook for Life' Challenge, sponsored by Kenwood, are being sent to all schools and are also downloadable from www.britishfoodfortnight.co.uk 1
For cooks and chefs: NEW: advice and ideas on working with schools to teach children how to cook, downloadable from www.britishfoodfortnight.co.uk
For shops, pubs and restaurants: NEW: ‘Britain's Regional Food & Drink: The Basics': advice on sourcing British meat, fruit, vegetables and dairy products and using them to maximise sales.1
1 Available end of May.
· WHERE CAN WE FIND OUT MORE?
T: 020 7840 9292. E: email@example.com